Universal Pictures and DanceOn Partner To Promote GET ON UP

Get On Up

The funk don’t quit! Universal Pictures and DanceOn, the premier digital destination and No. 1 network on YouTube dedicated to dance entertainment, today announced a partnership to promote GET ON UP, the upcoming James Brown biopic.

DanceOn will feature some of its channel partners—including Matt SteffaninaIan Eastwood and Mega Jam—who have created original dance videos inspired by GET ON UP and James Brown.

The dancers will also encourage viewers to create their own videos and submit them to GET ON UP‘s official “Can’t Stop the Funk” website (www.cantstopthefunk.com), an interactive celebration of the Godfather of Soul.  Fan videos will be showcased alongside classic dance clips of James Brown; clips of Chadwick Boseman, who portrays Brown in the film; and original videos from DanceOn channel partners. The funktastic videos can also be shared with friends on Tumblr, Facebook and Twitter.

James Brown was a true revolutionary in the world of music and dance,” said Amanda Taylor, CEO and co-founder of DanceOn. “We wanted to commemorate his extraordinary career through the creative expression of dance and celebrate his fans and the film by paying him tribute in the best way that we know how.”

DanceOn’s tribute to James Brown is now live, with new dance videos releasing up to the theatrical release of the film on August 1.

In his follow-up to the four-time Academy Award-nominated blockbuster THE HELP, Tate Taylor directs Chadwick Boseman (42) as James Brown in GET ON UP. Based on the incredible life story of the Godfather of Soul, the film will give a fearless look inside the music, moves and moods of Brown, taking audiences on the journey from his impoverished childhood to his evolution into one of the most influential figures of the 20TH century.

Boseman is joined in the drama by Nelsan EllisDan AykroydViola DavisCraig RobinsonOctavia SpencerLennie JamesTika Sumpter and Jill Scott.

Academy Award winner Brian Grazer (A Beautiful Mind8 Mile) produces for Imagine Entertainment, with Mick Jagger and Victoria Pearman (Shine a Light) producing under their Jagged Films banner.

www.getonupmovie.com

https://www.facebook.com/GetOnUpMovie

https://twitter.com/GetOnUpMovie

Photos: D Stevens. © 2014 Universal Studios. ALL RIGHTS RESERVED.

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THE MUPPETS Opening Dance Scene Clip

DanceOn, the YouTube partnership channel exclusive to dance videos, reveals a sneak peek of the opening number from Disney’s THE MUPPETS starring Jason Segal and Amy Adams. The scene, set to the tune “I’ve Got Everything That I Need,” features the new Muppet Walter and was choreographed by five-time MTV Video Music Award winning choreographer Michael Rooney. THE MUPPETS hit theaters nationwide on November 23, 2011.

First, check out this clip where Michael Rooney talks about working on THE MUPPETS:

Clip “I’ve Got Everything That I Need” From THE MUPPETS

About DanceOn

DanceOn is the premier dance video entertainment network designed for dancers and non-dancers alike, featuring news, entertainment and community programming in the dance category.

Through the creation of multi-platform, mainstream dance content, DanceOn strives to

  • Create Career Opportunities for Members of the Dance Community
  • Produce Promotional Vehicles for Dance Artists, Music Artists, and Filmmakers
  • Expose a Wide Demographic to Premium Dance Entertainment
  • Engage a Global Community in the Act of Self Expression through Dance

About Michael Rooney

Michael Rooney is one of the most innovative choreographers of our time. Always on the cutting edge Michael continues to take the project at hand and twirl it into the best of the best. Michael approaches each job like a tailor does, designing the choreography to suit the project. “Each job I have done in the past has been different. Ad agencies are always looking for the latest trend and that’s what I give them.” Michael is a contemporary visionary with the creative genius to transcend time moving from one era to another with ease and perfection giving each project he choreographs it’s own award-winning style. Always acknowledged for his own style, he continues to be a warrior in the path of his own vision. He is synonymous with Bob Fosse when it comes to sticking to his creative guns. Not wanting to re-create past works of other choreographers, but laying down solid tracks that directors in the future will call genius! http://la.blocagency.com/talent/choreography/michael-rooney

About The Muppets

On vacation in Los Angeles, Walter, the world’s biggest Muppet fan, and his friends Gary (Jason Segel) and Mary (Amy Adams) from Smalltown, USA, discover the nefarious plan of oilman Tex Richman (Chris Cooper) to raze the Muppet Theater and drill for the oil recently discovered beneath the Muppets’ former stomping grounds. To stage The Greatest Muppet Telethon Ever and raise the $10 million needed to save the theater, Walter, Mary and Gary help Kermit reunite the Muppets, who have all gone their separate ways: Fozzie now performs with a Reno casino tribute band called the Moopets, Miss Piggy is a plus-size fashion editor at Vogue Paris, Animal is in a Santa Barbara clinic for anger management, and Gonzo is a high-powered plumbing magnate. With secret, signature, celebrity cameos, “The Muppets” hits the big screen Nov. 23, 2011.

FOR MORE INFORMATION:

Website and Mobile site: Disney.com/Muppets

Become a fan on Facebook: Facebook.com/Muppets

Follow on Twitter: Twitter.com/MuppetsStudio

THE MUPPETS hits the big screen Nov. 23, 2011