Special Events
Run! FX’s Alien: Earth Immersive Experience Is A Relentless And Terrifying Chase… And Fans Will Love It!
WAMG was at SXSW in Austin for FX’s Alien: Earth immersive experience and faced down the beasts. Encountering the Xenomorphs, facehuggers (but don’t call them that…not yet) and a mysterious wreckage site, the event was the first of a series of three immersive experiences that will pop up in the months leading up to the Summer 2025 premiere on HULU.
FX’s Alien: Earth immersive experience was intense. From the moment fans step inside, they will find interactive elements and pulse-pounding thrills that bring the series to life. But beware – not all creatures survived the crash intact, a containment breach has occurred and hidden dangers lurk within.
This scary experience is a MUST for ALIEN fans and one to seek out if it comes to your city. It’s a scary journey and one that will get you ready for Alien: Earth.
When a mysterious space vessel crash-lands on Earth, a young woman (Sydney Chandler) and a ragtag group of tactical soldiers make a fateful discovery that puts them face-to-face with the planet’s greatest threat in FX’s highly anticipated TV series Alien: Earth from creator Noah Hawley. It also includes Alex Lawther, Timothy Olyphant, Essie Davis, Samuel Blenkin, Babou Ceesay, David Rysdahl, Adrian Edmondson, Adarsh Gourav, Jonathan Ajayi, Erana James, Lily Newmark, Diem Camille and Moe Bar-El.
Alien: Earth showrunner Noah Hawley and star Sydney Chandler also explored the wreckage at SXSW alongside fans.
Alien: Earth showrunner Noah Hawley
Alien: Earth is set in 2120 when five corporations – Prodigy, Weyland-Yutani, Lynch, Dynamic and Threshold – wield the power of nations, and proprietary advancements in technology provide the promise of a new tomorrow.
Our crew was part of the Prodigy experience. The wreckage, the USCSS Maginot.
As we approached the Prodigy Corporation “Hello Recruits” was the ominous greeting by a Prodigy Corporation employee.
Visitors are scanned for a mysterious contamination, and only issued a Prodigy Corporation ID Badge once shown to be safe. We were cleared at every stage and used our badges for the various stages of our journey through the Maginot.
(Photo by Mat Hayward/Getty Images for FX)
Visitors embarked on an exploratory mission through the ships wreckage, getting up close and personal with alien specimens in order to unearth new details from the series.
As this is the defacto first exposure to these creatures, the familiar terminologies we have gotten used to do not apply here, and will get looks of confusion from the corporate agents guiding you through the event. The suspense builds as you go further in, and are urged to find the clues to help you escape.
Once you enter the fuselage of the wreckage, recruits must use their badges for clues.
But beware of the “acid for blood.”
This is the part fans of the franchise will absolutely love… You are truly face-to-face with the creature and all you can think about is, RUN! Where’s that pulse-rifle when you need one?
As was first said in 1979’s ALIEN, “We can’t lie to you about your chances, but you have our sympathies.”
For the diehards, LV-426 is even given a nod.
FX’s Alien: Earth 360 marketing campaign will continue to roll out in the coming months, including social video teasers, high impact OOH, multi-market stunts, and two more immersive experiences.
For information about FX’s Alien: Earth, visit https://fx.tv/alien-earth. To become an FX Insider and be the first to know when new content is available, sign up for text alerts: https://fx.tv/alien-earth-insider.
Contributed by Michelle McCue and Marc Butterfield
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