THE BEANIE BUBBLE – Review

Well from the sea of pink still filling multiplex lobbies all across the country it appears that moviegoers are wild about toy property-based movies. Perhaps we can officially call it a genre. And this new film could be a “sub-genre” as it details the creation of a beloved plaything in, well not a docudrama, but more like a “docu-comedy”. This new flick is perhaps closer to TETRIS (same producers), with elements of AIR and BLACKBERRY. Making it more engaging is that it was something of a pop culture “craze”, maybe even a “fad”. And it also benefits from a cast with some major comedy “creds”. They’re all involved with the tiny dolls that collectors thought were a big investment, which, in turn, created and inflated THE BEANIE BUBBLE.

That refers, of course, to the Beanie Babies, a 1990s sensation spearheaded by company spokesman (and face of the fad), Ty Warner (Zach Galifianakis). But, this isn’t a standard “bio-pic” about the man on the “tags”. Instead, the film is focused on three women who made a big impact on his personal and business life. The structure jumps about through a decade or so timeline, so I’ll zero in on the first of the ladies, Ty’s neighbor in their high-rise apartment building, Roberta AKA Robbie (Elizabeth Banks). She’s rushing between her job as an auto mechanic and her duties at home where she tends to her wheelchair-bound hubby. Then Ty befriends her and brings her into his fledgling toy business, a niche stuffed version of Himalayan cats. Robbie proves to be a superb saleswoman and is pivotal in the idea to make smaller animals plushes that aren’t stuffed to the seams with foam. Maybe more like the “beans” in beanbag chairs, though very ‘floppy”. Soon she and Ty are a real “couple” as the line grows. Enter med student Maya (Geraldine Viswanathan) who is hired on as an intern. Ty enlists her to “work the desk” at a toy trade show. There he sees her using a “hook” to reel in retailers. Maya cons them with stories of investors making tons of money by scooping up these “limited edition” variants whose value increases (y’know like Action Comics #1). Besides having the “gift of gab”, Maya is forward-thinking and designs a Beanie site for the just emerging worldwide web. This is also fueled by another burgeoning site, eBay. The expansion, and fractured relationship with Robbie, leads to Shelia (Sarah Snook), who is a lighting designer working on Ty’s big fancy new mansion. After a terse first meeting, Ty begins to romantically pursue the single mother of two adorable preteen girls (who contribute ideas for new Beanies). The lives of all four intertwine as the stock keeps rising and Maya awaits the inevitable collapse. Ah, but those critters are too cute, so it can’t happen, right?

And since they inspire the “chapter headings” for the story, I’ll start with the trio of talented actresses involved. Banks, who has an impressive directing resume, is a true force of nature as the tough but also kind-hearted Robbie. We see the conflict across her furrowed brow as the lure of wealth attached to Ty begins to dissolve a very difficult marriage. It’s clear that Robbie yearns to spread her wings despite the stifling pangs of painful guilt. When Ty shows his true nature, Banks makes Robbie a seeker of justice and equality. Much of that could apply to Viswanathan as the initially bright-eyed and eager Maya, who also has a dream beyond the medical career her parents have planned for her. There’s the delight in her smile as an idea blossoms and bears fruit, mainly in her early internet ambitions. And then Ty squelches them, and Maya must find her own way out before the kingdom crumbles. Much of that escape applies to Snook as Shelia, who fortifies a wall between her and the amorous Ty, only to have it be slowly chipped away by his charm and flattery, plus his bond with her beloved daughters. She’s isolated from his shaky company dealings, but eventually, Shelia has to tell him that she’s not in need of a new child, especially a “man-child”. And as the man in the center of their stories, Galifianakis gets to showcase his dramatic skills alongside his impressive comedic “chops”. His version of Ty is a swaggering peacock, always looking in mirrors to see if a “touch-up” is needed (and even suggesting one for his future stepdaughter), while looking to promote himself and gobble up all the glory (and cash). He even believes that his ego can stop the gradual downslide started by public disinterest. Mr. G truly immerses himself in the role, trading in his scruffy beard for a black pompadour and big dark-framed glasses, offset by a variety of wild pastel suits and ascots.

Unlike the aforementioned AIR and TETRIS, this isn’t a story of triumph, but the sharp direction and a clever script keep us engaged in this rags-to-riches-to-rags cautionary fable. Co-helming the film (with director Damiian Kulash) and penning the screenplay adaptation of the Zac Bissonnette book is Kristin Gore. And yes, she’s the daughter of former veep Al Gore, who is branching into features after a long stint on the writing staff of the witty TV series “Futurama”. She smartly juggles the timeline and switches the focus from one woman to the other until it all seems to converge and intersect in surprising ways. Sure, there are laughs garnered by the fashions of the 90s along with the “ancient” tech (the long screech while you’re sent to the world wide web), and the use of actual archival news footage of retail riots, but Gore really gets to the emotional heart of the characters (Shelia’s “wake-up” rant to Ty). It all makes for a briskly paced true-life romp that has us rooting for the heroines even as we know of the product’s eventual fate. THE BEANIE BUBBLE is bursting with terrific acting and insightful dialogue. You could say that it is not at all over-stuffed.

3 Out of 4

THE BEANIE BUBBLE is now playing in select theatres and it streams exclusively on AppleTV+ beginning on Friday, July 28, 2023.