New BLACK PHONE Motion Logo Reveals Several Easter Eggs From Blumhouse’s Most Iconic Films 

Blumhouse revealed a new motion logo this weekend, on the company’s film, “The Black Phone,” which opened to $23.6M domestically. The new logo preceded the film and is the company’s first ever update to its motion logo.

“Our new logo is a fun tribute to our Blumhouse films and television series, and I’m curious to see if our fans can spot all the hidden symbols we’ve included throughout,” said Blumhouse CEO and Founder Jason Blum. “I’m thrilled we unveiled it with Scott Derrickson’s The Black Phone, so fans saw the new logo on the big screen.” Read our review HERE.

“The original Blumhouse logo holds a special place for horror fans like me, so we wanted to honor that legacy while creating something new. This new logo pays tribute to the original version and incorporates a lot of fun Easter eggs from Blumhouse films and TV series from the last decade that we think fans will enjoy the discovery,” said Blumhouse Chief Marketing Officer Karen Barragan. “It was a fun collaboration with my friend Neil Kellerhouse, and the stellar team at Elastic, who brought their own fandom and ingenuity to the work.”

“It was an honor to work for such an iconic brand and to be able to reference and pay homage to all of the great movies and shows from their catalogue,” said Elastic’s Duncan Elms. Added Neil Kellerhouse: “I feel so grateful to have worked with all the extraordinary talent at Blumhouse and Elastic. The House of Blum is full of surprises. Keep watching.”

The new logo takes viewers through the Blumhouse, and reveals several easter eggs from the company’s most iconic film and television series. The logo was created by design studio Elastic, by creative directors Neil Kellerhouse & Duncan Elms, in conjunction with Blumhouse CMO Karen Barragan.