FIAT GODZILLA Giveaway; King of the Monsters Goes On A Rampage In New TV Spot

Godzilla is craving Italian.

Leading up to the May 16, 2014, release of Warner Bros. Pictures’ and Legendary Pictures’ hugely anticipated epic action adventure GODZILLA, FIAT Brand North America launches a new commercial across television on Monday, May 5.

The 30-second spot features Godzilla rampaging through an American city, targeting anyone driving a FIAT vehicle.

In addition to the co-branded TV spot, FIAT USA is also executing a movie-themed promotion in support of Godzilla, which invites fans to participate in two distinctive social programs.

Beginning, Friday, May 9, the “FIAT Godzilla Giveaway” challenges fans of FIAT and “Godzilla” to prove their ultimate fandom by inviting their Facebook friends and fellow aficionados to “like” FIAT USA on Facebook.

Users simply visit the “FIAT Godzilla Giveaway” tab on the FIAT USA Facebook page. Throughout the length of the promotion, movie passes and concessions will be given away in daily sweepstakes. A point system will determine the grand prize winner, who will be awarded the ultimate “Godzilla” movie experience — 10 movie passes, $150 for concessions and “Godzilla”-themed merchandise.

At the end of May, fans can visit www.FIATUSA.com and click on the “San Francisco Showdown” icon to help Godzilla search through a Giga Pixel landscape photograph of San Francisco, the city in which the film’s spectacular finale plays out, to find the hidden FIAT brand vehicles and FIAT logos. For each find, users gain one entry into the sweepstakes to win a three-day trip for two to San Francisco.

The world’s most revered monster is reborn as Warner Bros. Pictures and Legendary Pictures unleash the epic action adventure GODZILLA from visionary new director Gareth Edwards (Monsters). Slated to open beginning May 16, 2014, the film will be presented in 3D, 2D and IMAX® in select theatres.