Two-Time Oscar Winner Audrey Hepburn Returns To The Red Carpet

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Photos of movie stars from Hollywood’s Golden Age are lining the red carpet for Sunday’s big show, including the one above of actress Audrey Hepburn.

The two-time Oscar winner will be featured this Sunday, March 2, for a new TV ad, airing during the OSCARS “Red Carpet Live” on ABC. The cinematic ad for DOVE Dark Chocolate uses 3D computer-generated technology to capture Hepburn’s classic style and infectious smile.

The ad shows a stylish Hepburn taking a tour of an Italian town by bus, which gets stuck in a traffic jam. Out her window, a handsome stranger in a convertible tempts her to leave the bus and ride with him. She accepts the offer and playfully hops into the backseat. As they drive away, she rewards herself with a bite of a DOVE® Dark Chocolate bar and leans back with a pleased expression.

To recreate Hepburn’s appearance and gestures, the visual effects (VFX) team at Framestore, in partnership with the BBDO network, used the star’s entire feature film catalog and all available photographs as reference. Many scenes required frame-by-frame hand animation techniques to ensure the model was authentic from every possible angle.

Hepburn’s children, Sean Ferrer and Luca Dotti, encouraged the use of their mother’s image and likeness in the ad, which originally launched last year in the UK to promote Galaxy chocolate bar.  Ferrer said, “Our mother loved rewarding herself with a piece of chocolate, but it always had to be dark chocolate.”