Super Bowl XLVII Trailer: STAR TREK INTO DARKNESS; App Unlocks Surprise – In IMAX 3D Theaters 2 Days Early On May 15

Watch the brand new Big Game spot for J.J. Abrams’ STAR TREK INTO DARKNESS. 

In the wake of a shocking act of terror from within their own organization, the crew of The Enterprise is called back home to Earth. In defiance of regulations and with a personal score to settle, Captain Kirk leads his crew on a manhunt to capture an unstoppable force of destruction and bring those responsible to justice.

As our heroes are propelled into an epic chess game of life and death, love will be challenged, friendships will be torn apart, and sacrifices must be made for the only family Kirk has left: his crew.

Following the debut of the STAR TREK INTO DARKNESS TV spot in today’s big game, users who downloaded the film’s first-of-its kind movie app are now among the first people anywhere to unlock movie tickets for show times on Wednesday, May 15th at 8:00 p.m. – two days ahead of the film’s scheduled release on Friday, May 17th.  Additionally, app users also received an exclusive look at an extended big game spot.

IMAX announced today that fans across North America will be able to experience the upcoming motion picture event exclusively in IMAX® 3D beginning at 8:00 p.m. on Wednesday, May 15 – two days in advance of the wide release on May 17. Tickets for the first shows can now be accessed exclusively via the new STAR TREK INTO DARKNESS app from the App store – iPhone & Android. The IMAX release of STAR TREK INTO DARKNESS will feature approximately 30 minutes of footage filmed with the extremely high-resolution IMAX® cameras. These specific sequences, which will expand to fill more of the screen exclusively in IMAX, will deliver unprecedented crispness and clarity and a truly immersive experience for moviegoers.

App users will continuously receive exciting STAR TREK INTO DARKNESS movie news, as well as exclusive content and offers, throughout the movie’s theatrical and home entertainment releases. The app’s cutting edge technology allows users to delve deeper into the Star Trek universe by interacting directly with materials from the eagerly awaited film to auto-accomplish missions within the application. Utilizing geo-location awareness software, image recognition technology, and audio scan functions, users can collect points, see content, and work their way through the Star Trek Academy.

Highlights of the STAR TREK INTO DARKNESS app include:

·      A geofencing function for location-based experiences such as encouraging viewers to go to the movies;

·      An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;

·      An image scan function that enables users to interact with images printed or viewable in the real world;

·      New STAR TREK INTO DARKNESS content, such as videos, images and wallpapers delivered directly to users’ mobile devices;

·      Exclusive opportunities and special offers only available to app users.

STAR TREK INTO DARKNESS is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams.  Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci.  Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.

STAR TREK INTO DARKNESS opens in theaters everywhere May 17^th, 2013.

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