MARVEL’S THE AVENGERS Phase One BD Collection & ITEM 47 Poster And Clip – In Stores September 25, 2012

Immerse yourself in every aspect of Marvel’s elite Super Heroes with this limited-edition, 10-disc Marvel Cinematic Universe: Phase One Collection. Complete with glowing Tesseract, this exclusive replica of Nick Fury’s iconic briefcase includes stunning Blu-ray 3D™ and Blu-ray™ presentations of The Avengers; Captain America: The First Avenger and Thor, as well as Blu-ray™ versions of Iron Man; Iron Man 2 and The Incredible Hulk in exclusive collectible packaging. Plus, now that you possess the highest level of security clearance, you have been granted access to S.H.I.E.L.D.’s most confidential files, including a top-secret bonus disc filled never before seen, classified information. Also featuring exquisitely detailed art, prop reproductions and artifacts from the motion pictures, the must-own Marvel Cinematic Universe: Phase One Collection will verify your status as the world’s greatest authority on the Marvel Super Hero mythos!

Coming this fall, the third highest-grossing movie of all time and the #1 movie in the world, “Marvel’s The Avengers” assembles as you’ve never seen it before on Blu-ray 3D™, Blu-ray™, DVD, Digital and On-Demand platforms on September 25, 2012. In anticipation of this release, Marvel is also launching an all-new App – “The Avengers Initiative: A Marvel Second Screen App” (available for the first time on iPhone) – that gives fans unprecedented access to exclusive content building up to the home entertainment release.

Providing viewers with the ultimate in-home experience, the premium 4-Disc Blu-ray Combo Pack provides 5-unique ways to enjoy “Marvel’s The Avengers” (on Blu-ray 3D, Blu-ray, DVD, Digital Copy and Digital Download of “Avengers Assembled” Music from and inspired by the film) and brings to life the Super Hero team-up of a lifetime in a whole new dimension on Blu-ray hi-def with stunning visual effects, superior sound and unparalleled bonus content.

Extras include a gag reel, a first for a Marvel Studios film, the chance to hear from the cast and Joss Whedon on their experiences in bringing these larger than life characters to the big screen, a behind-the-scenes look at the groundbreaking visual effects and stunning cinematography, the creation of S.H.I.E.L.D.’s Helicarrier, Soundgarden’s “Live to Rise” Music Video, deleted scenes and more!

Also for the first time ever, fans will be able to enjoy even more of the Marvel Universe via the all-new “The Avengers Initiative: A Marvel Second Screen App.” By downloading this onto a secondary device, consumers will be able to gain unprecedented access to exclusive content building up to the home entertainment release on September 25. Pieces will be unleashed bi- weekly in July & August and weekly in September leading up to a full immersive experience accompanying the film on Blu-ray. Content includes special access to the S.H.I.E.L.D. database, becoming a S.H.I.E.L.D. agent, invitations to “special missions” either remotely or in the field, links to character profiles, stories and scenes, interactive Marvel digital reader comic books and more.

Check out the new clip and poster for ITEM 47. With New York City in ruins following the epic climax to Marvel Avengers Assemble, certain alien technology was left behind. S.H.I.E.L.D. recovered all but one… a Chitauri weapon, aka “ITEM 47.” After a young couple, Benny (Jesse Bradford) and Claire (Lizzy Caplan), stumble into finding the elusive weapon, they embark on a bank robbing spree. With S.H.I.E.L.D. agents (LOST’s Titus Welliver and AVENGERS’s Maximiliano Hernandez) hot on their trail, it’s only a matter of time before the couple have to pay for their crimes.

The poster for ITEM 47 was given away following the Exclusive Premiere Screening at San Diego Comic Con. Comic Con attendees were encouraged to download the all-new App – “The Avengers Initiative: A Marvel Second Screen App” – from the iTunes store for unprecedented access to exclusive content building up to the September 25th home entertainment release, and also in order to partake in the alternate reality game (ARG) at the Con!

Fan solved puzzles within the App to receive special codes, that when unlocked, guided them to their next clue using a built in map of the Gas Lamp District in Downtown San Diego. A total of 4 location spots were included. Upon completing the entire ARG experience, fans were given access to the special screening followed by a Q&A with ITEM 47 director and Marvel co-president Louis D’Esposito, and stars Lizzy Caplan, Jesse Bradford and Maximiliano Hernandez!

ITEM 47 will be included in the bonus materials for Marvel’s THE AVENGERS when it releases on Blu-ray & DVD September 25th!

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