General News
Columbia Pictures’ MEN IN BLACK 3 Blasts Into IMAX Theatres Friday; Six Minutes Of THE AMAZING SPIDER-MAN To Run Before
IMAX Corporation and Columbia Pictures today announced that the action comedy Men in Black™ 3 will be released in the immersive IMAX® format in 474 theatres worldwide beginning Friday, May 25, simultaneous with the film’s North American wide release. Domestically, the film will be released in 278 theatres and in 196 theatres internationally. Additional playdates will be added as pending bookings are confirmed. Men in Black™ 3 is the first in the franchise to be released in IMAX.
Sony Pictures Entertainment confirmed that six minutes of the highly anticipated film The Amazing Spider-Man™ will be shown in IMAX® 3D and other select theaters with Men In Black™ 3, it was announced today by Rory Bruer, President of Worldwide Distribution for Sony Pictures Worldwide Marketing and Distribution. The footage, which will play before the feature film, is available to fans during the engagement of Men In Black 3. Commenting on the announcement, Bruer said, “We’re thrilled to give moviegoers a chance to get an extended taste of the movie in IMAX 3D and other select theaters. The audience for Men In Black 3 is a perfect match for this footage – there’s something new here for everyone, and we think this six minutes ofThe Amazing Spider-Man will get everyone excited for what we have in store.” The Amazing Spider-Man™ will open in theaters everywhere in 3D on July 3, 2012.
The IMAX release of Men in Black 3 will be digitally re-mastered into the image and sound quality of An IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
In Men in Black 3, Agents J (Will Smith) and K (Tommy Lee Jones) are back… in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K’s life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him – secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency and the future of humankind. Barry Sonnenfeld directs the film. The film’s screenplay is written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham. Walter F. Parkes and Laurie MacDonald produce, and Steven Spielberg and G. Mac Brown are the executive producers.
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Men in Black™ 3 has been rated PG-13 by the MPAA for sci-fi action violence, and brief suggestive content.
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