Relativity Media’s Navy SEAL Action-Thriller ACT OF VALOR To Be Featured In Exclusive Spot During Super Bowl XLVI

Relativity Media will promote the Bandito Brothers’ upcoming intense action-thriller ACT OF VALOR (in theaters February 24, 2012), which stars an elite group of active-duty Navy SEALs in a fictionalized composite of actual events, during NBC’s nationally televised coverage of Super Bowl XLVI on February 5, 2012. Four 30-second unique Act of Valor commercials, featuring exclusive content, will run throughout the program including two spots that will air during the pre-game, one spot in game during the fourth quarter and one spot in the post-game show.

Terry Curtin, President, Theatrical Marketing said, “We are proud of this unique and original film that plays fantastically across broad audience segments. Not only is Act of Valor an incredibly entertaining action film, but it is a true testament to the heroism and sacrifice that makes America great. What better place to feature a spot for this movie than on the Super Bowl, which is one of our country’s biggest events.”

In 2010, Relativity promoted its box office hit Limitless during Super Bowl XLV which went on to become the No. 1 movie in America in its theatrical debut. Super Bowl XLVI will be held at Lucas Oil Stadium, home of the Indianapolis Colts, and will be the first Super Bowl to be held in Indianapolis. The Super Bowl frequently garners the highest American television ratings yearly and is often one of the most watched programs in the world. Last year, Super Bowl XLV became the most watched American television program in history, drawing an astounding 111 million viewers.

Produced and directed by former Baja 1000 champion Mike “Mouse” McCoy and former stuntman Scott Waugh, and written by Kurt Johnstad (300), Act of Valor goes deep into the secret world of today’s most elite and highly trained group of warriors. When the rescue of a kidnapped CIA operative leads to the discovery of a deadly terrorist plot against the United States, a team of SEALs is dispatched on a worldwide manhunt. As the men of Bandito Platoon race to stop a coordinated attack that could kill and wound thousands of American civilians, they must balance their commitments to country, team, and their families back home. Inspired by true events, the film combines stunning combat sequences, up-to-the minute battlefield technology and heart-pumping emotion for the ultimate action adventure.

The next film on the studio’s growing slate is Oscar®-winner Steven Soderbergh’s dynamic Haywire debuting in theatres January 20, 2012. This highly anticipated action-thriller stars Channing Tatum, Michael Fassbender, Ewan McGregor, Michael Angarano, Antonio Banderas, Michael Douglas, Bill Paxton and introduces mixed martial arts (MMA) star Gina Carano in a demanding lead role that has her performing her own high-adrenaline stunts.  Haywire tells the story of Mallory Kane, a highly trained operative who works for a government security contractor in the dirtiest, most dangerous corners of the world. After successfully freeing a Chinese journalist held hostage, she is double crossed and left for dead by someone close to her in her own agency. Suddenly the target of skilled assassins who know her every move, Mallory must find the truth in order to stay alive. Using her black-ops military training, she devises an ingenious – and dangerous – trap. But when things go haywire, Mallory realizes she’ll be killed in the blink of an eye unless she finds a way to turn the tables on her ruthless adversary. The release marks Soderbergh’s 25th film.

Relativity’s expansive upcoming slate also includes the magical adventure comedy Mirror Mirror (in theatres March 16, 2012), starring Oscar®-winner Julia Roberts, Lily Collins, Nathan Lane, and Armie Hammer. The studio just wrapped production on the comedy 21 and Over and is currently in pre-production on Nicholas Sparks’ gripping love story Safe Haven and the international espionage thriller Hunter Killer.

Visit the film’s official site: http://www.actofvalormovie.com

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