USDA Forest Service And Ad Council Join Universal Pictures To Launch New PSAs Featuring DR. SEUSS’ THE LORAX

In an effort to encourage children to spend more time outdoors and reconnect with nature, the USDA Forest Service and the Ad Council today announced that they are joining Universal Pictures to launch a series of public service advertisements (PSAs) featuring characters and footage from Universal and Illumination Entertainment’s upcoming 3D-CG feature Dr Seuss’ The Lorax.

Initially launched in 2009, the Discover the Forest campaign aims to encourage children and their families to get outside and experience the many benefits of nature. The goal of the campaign is to instill a life-long love for nature in children. Created pro bono by Universal Pictures, the new English and Spanish television, radio and outdoor PSAs feature the Lorax, a symbol of forest conservation, to encourage children to explore and enjoy nature everywhere and become lifelong stewards of the forest and its beauty.

The Ad Council and the USDA Forest Service will promote the new PSAs through a multifaceted social media effort on Facebook, YouTube and Twitter. Visit the campaign’s online communities at facebook.com/DiscoverTheForest, YouTube.com/DiscoverTheForest and twitter.com/cheecker.

In theaters on March 2, 2012, Dr. Seuss’ The Lorax is an adaptation of the classic tale of a forest creature who shares the enduring power of hope.  The animated adventure follows the journey of a 12-year-old as he discovers the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms voices the enigmatic Once-ler. Also bringing their talents to the film are Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams.