Disney Store Celebrates Grand Opening Of Newly-Designed Store At Saint Louis Galleria

One lucky child to “unlock imagination”
and first 250 guests to receive free Mickey ears

PASADENA, Calif. – Today, Disney Store celebrated the opening of its award-winning new concept store at Saint Louis Galleria in St. Louis, Missouri. Saint Louis Galleria is the first newly-designed Disney Store to open in Missouri, providing an interactive shopping destination and magical experiences for Disney fans of all ages. Disney Store’s new design aims to deliver “the best 30 minutes of a child’s day” through immersive experiences, including a Disney Princess Castle with Magic Mirror, Translucent Magical Trees, Disney●Pixar CARS-branded Ridemakerz custom toy car building experience and the Disney Store Theatre, featuring the latest in Disney entertainment.

“The magic and wonder of Disney is captured within the unique experiences that await families at Disney Store,” said Jim Fielding, President of Disney Stores Worldwide, “More than a store, we’ve created a shopping destination where we will bring the magic of Disney to life every day for St. Louis families.”

Disney Store at Saint Louis Galleria will have an exciting array of new product lines to offer St. Louis guests, including the recently launched Disney Princess Designer Doll Collection and the new line of Wish-a-Little figurines from the Kidada for Disney Store Charming Collection. The newest Disney Store fragrance, Pixie Dust, will also launch at the St. Louis location, providing guests with a wide range of Disney-inspired lifestyle products.

The St. Louis store joins the growing list of newly-designed stores already opened around the world, including a location in New York’s Times Square. By the end of 2011, the specialty retailer will have 60 new concept stores in 16 major cities in North America and eight countries.

With each new store opening in the United States and Canada in 2011, Disney Store will donate 10 percent of the first day’s sales to the Make-A-Wish Foundation.

To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates , become a fan on www.facebook.com/DisneyStore  or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.