“TECHNICOLOR CERTIFI3D” Workshop Offered At Palo Alto International Film Festival

Palo Alto, CA – The Palo Alto International Film Festival (PAIFF) has announced today that its presenting sponsor Technicolor will be offering its breakthrough 3D certification program “Technicolor Certifi3D” to 25 filmmakers during the inaugural festival. The certification workshop, hosted by Meshin, will be held on Thursday, September 29 at 9 a.m. at the PARC Theater in Palo Alto.

Technicolor and Meshin have joined with PAIFF to offer the workshops for free to Bay Area filmmakers. The 8-hour certification would typically cost $7,500. Interested filmmakers may apply by e-mailing PAIFF’s Jenni Rowland at jenni@paloaltoinstitute.org. Filmmakers participating in PAIFF will have priority access to the workshop. The remaining spaces will be awarded to interested members of the local filmmaking community.

“Technicolor Certifi3D” was created to ensure that 3D material meets minimum quality requirements before being delivered to consumers. Behind the technology that serves as the foundation for the “Technicolor Certifi3D” service is an advanced 3D analysis software tool that was developed by Technicolor’s Research and Innovation team.

“‘TechnicolorCertifi3D” advances the state of cinema, increasing the number of filmmakers capable of utilizing 3D. “This is a rare, free opportunity for filmmakers to overcome the technical challenges of 3D and add another dimension of complexity to their stories,” says Alf Seccombe, PAIFF’s Director of Programming.

Studies have shown that, done improperly, stereoscopic 3D displays cause visual discomfort, fatigue and headaches because the viewers’ eyes are simultaneously trying to focus on the screen, and on objects that appear. “Technicolor Certifi3D” aims to remove the discomfort of some 3D experiences by offering a set of objective criteria for stereographic reproduction, including a 15-point quality checklist to identify common errors in production that result in suboptimal 3D content.

Passes for the 2011 Palo Alto International Film Festival are now available at www.paiff.net. The complete program and festival schedule will be announced on August 15. To be notified when PAIFF’s Program and Schedule are announced in August 2011, text PAIFF to 80474.

PAIFF’s goal is to facilitate, fuel and ignite current and future cinematic revolutions through education and entertainment. PAIFF convenes artists, media and technology professionals, and attendees in an intimate environment where they can experience great cinema, learn about cutting-edge technologies and ideas, and celebrate the artists and innovators shaping the world of moving pictures. Experience. Learn. Connect.
 
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