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KNIGHT AND DAY Set To Open Two Days Earlier On June 23rd – We Are Movie Geeks

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KNIGHT AND DAY Set To Open Two Days Earlier On June 23rd

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Looks like the July 4th movie weekend will be a crowded one. Pamela McClintock over at Variety is reporting 20th Century Fox has bumped up the Tom Cruise/Cameron Diaz action -comedy KNIGHT AND DAY, by two days. The film will now open on Wednesday, June 23rd.  The only other big release that weekend will be Sony’s comedy “Grown Ups” on June 25.

“It gives us a little bit of a jump on the weekend and the opportunity to get word-of-mouth going,” Fox domestic distribution president Bruce Snyder said Monday. “We want to let people know how wonderful this picture is.”

This all stems from positive early screenings of KNIGHT AND DAY and gives the studio a little jump at the box office considering the two big tentpole films on the horizon. It gives the film a full week in the theaters before Summit releases it’s next TWILIGHT film ECLIPSE on June 30th followed two days later by Paramount’s THE LAST AIRBENDER.

Co-starring Peter Sarsgaard, Viola Davis, Paul Dano, Maggie Grace, Marc Blucas, KNIGHT AND DAY comes from 20th Century Fox and will bolt into theatres on June 23rd. Check out Twitter and Facebook for the latest on the film.

Source: Variety

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