2012: Day 4 – The Music Videos

In  our final part  of WAMG’s look at 2012, we’ll  show you  the music video from  Roland Emmerich’s latest  film as well as more memorable ones from other related movies. Somewhere along the line it became the norm to have a song tagged onto the end credits of a film, noticeably the disaster ones, where you come out of the theater, ahem, emotionally drained. You go home, only to see on your TV or computer  that the filmmakers/studios thought an accompanying music video was needed as well. Columbia Pictures has got the jump on that idea for 2012 by pre-releasing Adam Lambert’s “Time For Miracles,” full of what we’ve come to expect from our “based on the film”  music videos…complete with scenes of explosions and mayhem from the movie.

Time For Miracles

Adam Lambert | MySpace Video

The rash of all these music videos seem to stem from the disaster blockbuster, TITANIC. In 1998, MTV and VH1  had Celine Dion’s “My Heart Will Go On” on a 24/7 loop. Originally meant to be an instrumental piece from composer James Horner,  he, lyricist Will Jennings, along with Dion, convinced director James Cameron that the song would be perfect for the film’s end credits, and the rest is history. As we all know, the song went on to win the Oscar for Best Original Song. The music video you see here was directed by music video and film director  Bille Woodruff.

My personal favorite is Aerosmith’s song from ARMAGEDDON. There’s no denying  “I Don’t Want to Miss a Thing”  was the biggest hit of 1998… God knows we heard it endlessly on the radio. The song went on to receive an Academy Award nomination for Best Original Song. It’s not enough to have Steven Tyler and Aerosmith performing on  a faux-set from the movie in the video, but  when the curtains, with the shuttle logos of The Freedom and The Independence, drop to the floor revealing  rows of playing violins, I freakin lose it everytime.  Even though  the ending  with the shot of Liv Tyler’s hand pressed to the video screen of her father  is hokey and sentimental,  somehow, it just works.

So on the eve of the opening of 2012,  it may be the end of the world, as we know it… and you know what? I feel fine…

2012, starring John Cusack, Amanda Peet, Thandie Newton, with Danny Glover, and Woody Harrelson,  opens tomorrow, November 13th.