“Chaos Reigns” the New “I Drink Your Milkshake”

Look at that cute, little fella.  Poor guy only had one line in all of Lars Von Trier’s latest film, ANTICHRIST.  But don’t pity the little guy, because that one line is becoming an institution all on its own.  The brewing of the line of dialogue, “Chaos reigns” was noticed a few weeks back during Fantastic Fest, and Variety is now reporting that it has grown into a full-blown, t-shirt stands nightmare.

Says Ryan Werner, marketing head for IFC, who picked up the film for domestic distribution:

We’ve been saying it in the office since we bought the movie, so it’s funny that it took off in Fantastic Fest.  We knew things would happen, just because I’ve worked on other controversial movies before like THE BROWN BUNNY, and they kind of take a life of their own once you start throwing stuff out there.

You can look fashionable in your very own “Chaos Reigns” t-shirt courtesy of Mondo Tees.  Also in red, which, if you’ve seen the movie, seems more apropos.