‘The Box’… The Motion Picture… The Poster

This new poster for Richard Kelly’s ‘The Box’ just isn’t doing it for me. Â  It’s like Cameron Diaz got recast in Oliver Stone’s ‘Alexander’. Â  Either that or the studio had the poster set without the red streak, and one of the execs had their kid in for bring-your-kid-to-work day. Â  That little basterd (forever to be spelled that way) just had to play with the red paint near the new marketing items.

I can just hear it now.

Exec: “No, Timmy, that’s daddy’s work…Wait. Â  You know that ain’t half bad?”

Now Timmy’s a marketing rep for Warner. Â  Now Timmy’s a millionaire. Â  Eat it, Timmy.

I do, however, like the image of who I can only assume is Frank Langella at the bottom. Â  I think if you excise Diaz (along with Timmy’s idiotic, red streak), and just have the poster be a glossy image of Frank Langella’s character in shadow standing over the box, you got yourself an effective poster. Â  But, what the hell do I know? Â  I’m not the infant child of a senior ad exec for Warner. Â  I only wish I were.

‘The Box’ comes out on October 30th.

Source: Myspace