How ’bout a Nice Cup o’ Night Owl?

In a nice and original marketing move, Organic Coffee Cartel is selling 10,000 cans of Night Owl Dark Roast, a 100% organic specialty coffee.

Here’s some more description from the OCC website:

It’s a small moment in the film WATCHMEN – Dan and Laurie save a group from a tenement fire. Once inside the Owl Ship, the survivors are offered what else? Coffee. Among all that hardware, there’s an airplane-style coffee maker. And Veidt Enterprise’s Nite Owl Dark Roast is the imaginary brand of coffee they brew. What better name for the quintessential caffeinated beverage when served in the context of nocturnal crime-fighting?

In truth, this is 100% organic specialty coffee from WATCHMEN unit photographer Clay Enos and his Organic Coffee Cartel.

Designed on one side to resemble something straight out of the WATCHMEN universe, the other side features a striking black & white portrait of Nite Owl as captured by Enos. With just one run of 10,000 cans produced, this is sure to be a distinctive and unusual collectible.

“Making an imaginary coffee into something real seemed like a fitting and fun way to honor the multi-layered world of Watchmen. And having a majority of profits go to charity seems a little like something Adrian Veidt would do,” says   Enos.

You can order your can of Night Owl Dark Roast today, and order before February 25th to be entered into a contest to win tickets to the world premier of ‘Watchmen’ and after-party in Los Angeles on March 3rd.

Source: Organic Coffee Cartel