Marketing
Movie match up in Superbowl 43
It seems that this year’s Superbowl could be a lot more interesting than watching two teams fight for the prized trophy. Multiple studios will be airing 30-second T.V. spots for their biggest movies.
Such high-profile titles that we will see spots for are Paramount’s ‘Transformers: Revenge of the Fallen,’ ‘Star Trek’ and ‘G.I. Joe’; Sony’s ‘Angels and Demons’; DreamWorks Animation’s ‘Monsters vs. Aliens’, which will run their ad in 3D; and Universal’s ‘Land of the Lost’ and its fourth installment in ” The Fast and the Furious” franchise. Disney is also planning to use the game to raise the profile for Pixar’s next ‘toon, “Up,” while a “Wolverine” spot is likely from Fox.
With these movie spots NBC is sure to get great numbers in their ratings which is pretty much the point these days in television. Superbowl 43 takes place on February 1st so mark it on your calendars.
Source: www.variety.com
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