Coors Light Partners With PROMETHEUS Movie, Launches Co-Branded TV Ad

It’s going to be a very cold, very scary summer for movie fans.

To support the ongoing national launch of its Silver Bullet Aluminum Pint, Coors Light is partnering with PROMETHEUS, the summer’s scariest action event film and director Ridley Scott’s return to the genre he helped define. The co-branded 30-second TV ad is produced by Scott and his production company, RSA. The spot, titled “Do You Thirst?,” features footage from the film and will air nationally on network primetime, network and cable sports, and cable entertainment programming.

“Ridley and I had a fantastic time collaborating with Coors Light and its agency team on this creative,” said Jules Daly of RSA. “It was great to see how they completely embraced the film’s imagery and themes to create a truly integrated campaign.”

In addition to the national TV ad, the partnership will come to life via the Coors Light Facebook page (facebook.com/CoorsLight), where legal-drinking-age fans will be able to see the new commercial and other “Prometheus” content. The partnership also will be promoted through retail merchandising and programming. Plus, Coors Light will make it possible for consumers to attend exclusive screening events in more than 30 markets across the United States.

“Partnering with a visionary such as Ridley Scott presents a special opportunity for Coors Light to drive consumer and retailer enthusiasm for our new Silver Bullet Pint,” said Dan Hennessy, senior director of marketing for the Coors Family of Brands. “It’s clear ‘Prometheus’ is going to be the summer blockbuster movie of 2012, once again bringing Sir Ridley’s unique story-telling skills to science fiction fans. We’re thrilled to be part of the excitement surrounding this film.”

About PROMETHEUS

Ridley Scott, director of “Alien” and “Blade Runner,” returns to the genre he helped define. With PROMETHEUS, he creates a groundbreaking mythology, in which a team of explorers discover a clue to the origins of mankind on Earth, leading them on a thrilling journey to the darkest corners of the universe. There, they must fight a terrifying battle to save the future of the human race.

Written by John Spaihts and Damon Lindelof, PROMETHEUS opens June 8, 2012. It stars Noomi Rapace, Michael Fassbender, Idris Elba, Logan Marshall-Green and Charlize Theron.

PROMETHEUS is rated R.

Visit the official site:  http://www.projectprometheus.com/

“Like” it on Facebook:  www.Facebook.com/prometheus 

Follow the film on Twitter:  @PrometheusMovie  

YouTube:  www.youtube.com/Prometheus6812

“Building Better Worlds” visit:  https://www.weylandindustries.com/