Variance Films Gets ADDICTION INCORPORATED

Variance Films Announces December Theatrical Release of Explosive Documentary ADDICTION INCORPORATED

Variance Films announced today that they have partnered with Acappella Pictures for the theatrical release of Charles Evans Jr.’s stunning new documentary feature, ADDICTION INCORPORATED.  The film will open in New York City on December 14th, 2011 at the prestigious Film Forum in New York City, and in Los Angeles on January 13th, 2012 at Landmark’s Nuart Theatre. The film will expand throughout the country through early 2012.

ADDICTION INCORPORATED tells the amazing story of Victor DeNoble, one of the most important and influential whistleblowers of all time.  In the 1980s, DeNoble was a research scientist at one of the leading tobacco companies, where he tasked with finding a substitute for nicotine that would not cause heart attacks.  His quest was to find out whether it would be possible to create a cigarette that would be safer for smokers… though not necessarily less addictive.  DeNoble succeeded, but in the process, produced something that had been denied and avoided for years: scientific evidence that nicotine was addictive.

After his lab was shuttered and his papers pulled from publication, DeNoble took his findings public in what was nothing less than an act of modern-day heroism, testifying about his research in the infamous 1994 Congressional hearings—the same ones that produced the now-famous video of the seven heads of the major tobacco companies declaring, under oath, that they believed nicotine was not addictive.  In the end, an unprecedented alliance of journalists, politicians, attorneys, and whistleblowers banded together to achieve what was once considered impossible: the first-ever federal regulation of the tobacco industry.

“Everyone knows that cigarettes are bad for you and that nicotine is addictive,” said Dylan Marchetti of Variance Films. “But that’s just the tip of the iceberg here.  Variance would never release a documentary where that was the big reveal… we don’t do those ‘no shit docs’ where filmmakers just preach to the choir.  I know this film is sneaking up on people, so until you guys can see it, all I can say is that ADDICTION INCORPORATED blew me away by how much new information it packs into its 102 entertaining minutes.  It’s fast-paced, it’s funny, and it’s often jaw-dropping.  This one is going to catch people off-guard and spark a very interesting conversation this winter.”