This ‘Tooth Fairy’ Poster Hurts

Is it the skates?  Is it the wings?  Is it the horrid tagline?  What about this new poster for ‘The Tooth Fairy’ is it that just makes us cringe so much?  If you picked any of those three, you’d be wrong?  It’s the fact that we remember a day about six years ago when ‘The Rundown’ came out, and a scene early in the film had a passing of the baton of sorts between Arnold Schwarzenegger and Dwayne “The Rock” Johnson.  Knowing the ‘Jingle All the Way’ and ‘Junior’ path Schwarzenegger took later in his career, we were worried then, and it seems our worries have come to fruition.

See that cute, little PG tag in the bottom left-hand corner of the poster?  That means the baton has truly been passed.  Johnson could have been a second coming for a lot of action fans, but he has jump-started the rear trajectory on a career that could have made him an icon.  It’s been happening for a long time, and some of always had hope that Johnson would snap back, take back the action reigns, and rule alongside guys like Jet Li and Jason Statham.  Alas, that is not to be, and we are sure to see more rather than less of those goofy scowls and muscled up & folded arms.

‘The Tooth Fairy’ hits theaters on January 22nd, 2010.

Here’s a banner, too, in case your cringe-meter hadn’t jumped the scale this morning.  This and the poster both come our way thanks to IMP Awards.