Posted by Kirk in Adaptations, Movies, Posters, Thriller | 3 comments
‘The Box’… The Motion Picture… The Poster
This new poster for Richard Kelly’s ‘The Box’ just isn’t doing it for me. Â It’s like Cameron Diaz got recast in Oliver Stone’s ‘Alexander’. Â Either that or the studio had the poster set without the red streak, and one of the execs had their kid in for bring-your-kid-to-work day. Â That little basterd (forever to be spelled that way) just had to play with the red paint near the new marketing items.
I can just hear it now.
Exec: “No, Timmy, that’s daddy’s work…Wait. Â You know that ain’t half bad?”
Now Timmy’s a marketing rep for Warner. Â Now Timmy’s a millionaire. Â Eat it, Timmy.
I do, however, like the image of who I can only assume is Frank Langella at the bottom. Â I think if you excise Diaz (along with Timmy’s idiotic, red streak), and just have the poster be a glossy image of Frank Langella’s character in shadow standing over the box, you got yourself an effective poster. Â But, what the hell do I know? Â I’m not the infant child of a senior ad exec for Warner. Â I only wish I were.
‘The Box’ comes out on October 30th.
Source: Myspace
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- Final Poster for ‘The Box’ Less Than Thrilling - We Are Movie Geeks - [...] for his latest film, ‘The Box.’Â All in all, it’s not much different than the poster we showed you ...
Sadly, I know exactly how this poster got created because I’ve been in these kinds of meetings:
“We need a cool pic of Cameron Diaz looking scared.”
“But we only have one approved image where she’s not smiling so we have to use that one.”
“Well can we do something to make it look a little less boring?”
“We could add a red stripe through the middle.”
“Fine. Done. How’s the new ad for Harry Potter coming along?”
Who cares about the poster, I was never crazy about the original Donnie Darko poster, either. This might be Kelly’s return to form.