Movies you need to see at Sundance: Part 1
Posted by Scott on January 7, 2009 4 Comments

Since I am heading down to Sundance Film Festival in 2 weeks I thought it would be important to prepare myself and try to figure out what movies were important for me to see. Here …

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Home » Franchises, Marketing, Movies, Site

Hidden Message in ‘Angels and Demons’ Teaser Starts Viral Campaign

Submitted by Jeremy on Sunday, 2 November 2008No Comment

Last week, we told you about the teaser trailer for ‘Angels and Demons’, the sequel/prequel/spinoff of ‘The DaVinci Code’.  Apparently, there was a hidden message in the trailer, which you can see in the pic above.

Taking that message, and making it a URL gives you www.altarsofscience.com.  That site shows you a video image of a vial of antimatter.

There’s also a countdown at the bottom, right-hand side of the screen.  After throwing this series of numbers into our state-of-the-art, We Are Movie Geeks supercomputer, our best scientific minds decided it was counting down seconds, minutes, hours, and days.  The countdown will take us to May 15th, 2009, the date of ‘Angels and Demons’ release.

The vial of antimatter plays a very pivotal role in the story.  It’s used as a terrorist threat, and it is set to blow up the Vatican.  The story in ‘Angels and Demons’ is much better than the one in ‘The DaVinci Code’, and I’m looking forward to seeing what other viral marketing strategies Sony has ups its sleave.

Source: First Showing




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